Gems in Israel was founded in September 1999. A two-time recipient of the Jewish Agency's Top-10 Award and part of Travel and Events in Israel. It is now the most comprehensive online source of Israel tourist information and Israel Hotels and Travel Reservations.

There is a Hebrew saying "pnina shel makom", which literally translated means "a pearl of a place", loosely translated this is a "gem of a place", which is how we got our name. We specialize in custom private tours and provide a resource that will enable you to get to know the places in Israel that a tourist wouldn't normally know about, the Gems. We feature lesser-known attractions and in so doing we draw on the experience of another Israeli treasure, its people.

Who is behind Gems in Israel? Gems in Israel was founded by Yael Adar. Her idea was simple. You can’t really get to know a country, just by visiting the major tourist attractions. She is passionate about Israel. Her dream is to enable visitors to see the Israel she loves, by providing an ongoing resource to travelers.

While we have many interesting sections on the site, for you to explore, such as our Talking Maps,  Recipe section, the site has two primary areas for you to explore; the online Israel Travel Reservations Center and the Archive. You can place your Israel travel reservation online at over 300 Israel hotels, book a guided tour, rent a car and read about places you can explore on your own, all right here.

See what people have to say about our tours or take a look at some of the awards recognition and kudos we have received.

In the archive you'll find a wealth of articles about Israel's attractions, especially the lesser-known places in Israel.Take a look at our Jerusalem Travel Guide, Tel Aviv Travel Guide, and Haifa Travel Guide.

In most cases the articles in the archive are organized into theme issues (not by geography), and have a strong focus on both biblical and modern history of Israel. You'll find information about the early Zionist Pioneers, Biblical Places and People, Israeli Art & Sculpture and a wealth of additional information.

Our contributors write for people who are interested in more than just the major tourist attractions, for seasoned and first-time visitors to Israel and anyone who dreams of one day visiting the Holy Land. Contributors to Gems in Israel, include, archaeologists, tour guides, and history scholars to name a few.